Effective Date: 29 July 2025

This Privacy Policy explains how Maxwell Pawpass Ltd ("Pawpass", "we", "us", or "our") collects, uses, discloses and protects personal data when you use our website (www.pawpass.co.uk), mobile or web application ("App"), or otherwise interact with us.

1. Data Controller

Maxwell Pawpass Ltd is the data controller.

Company Number: 14866029

Registered Address: 86-90 Paul Street, London, EC2A 4NE, UK

Email: [email protected]

2. What We Collect

We may collect the following categories of personal data:

• Identity Data: Name, date of birth, profile photos.
• Contact Data: Email address, postal address, phone number.
• Pet Data: Pet name, breed, microchip number, photo, birthday, sex, colour, weight, health and vaccination records.
• Technical Data: IP address, device type, browser, operating system.
• Usage Data: Interactions with our site/app, access times, click patterns.
• Survey & Feedback Data: Information you provide in beta feedback, surveys or reviews.

3. How We Use Your Data

We process personal data to: